Why does Yakima need all this information?

The information assists in qualifying the best possible Dealers to resell Yakima products. We also compile the information to further our understanding on how we, as a manufacturer, can most effectively support your success in representing, demonstrating and marketing Yakima and Yakima products. Additionally, the Hub database provides an up-to-date mechanism for powering our Dealer Locator, communicating price sheets, updates and other valuable information with Authorized Dealers.